New Website Makes Personal Finance Easy to Understand’s no shortage of personal finance websites and with people taking a more active role in their own financial planning, that’s a good thing!  While there are many online resources to choose from,  finding the right one(s) for your individual needs takes some leg work.

Regardless of the topic, when it comes to using online resources, finding those which best meet your needs requires visiting the site(s) and getting to know more about them — their quality, reliability, ease of use — all are factors to consider.  When it comes to personal finance websites and online resources, it’s particularly important to find those that you can trust and rely on.

A new arrival into the “personal finance” arena is the recently launched,  “The Balance” — in my opinion, this is one site you should definitely check out.

The Balance’s objective is to make personal finance less complicated and easier for people of all ages to understand.  The content and resource-rich site has organized their topics into the categories of: personal finance, money hacks, career advice, small business and investing.

So what’s their mantra?

The Balance states that it’s core principle is:

“Financial empowerment doesn’t have to be complicated or scary. It can help you achieve amazing things. The Balance is home to experts who know what they’re talking about, but don’t assume that you know your dividends from your distributions. They’re here to deliver clear, practical advice that will strengthen your lifelong relationship with money so you can earn more, spend smarter, invest well, and build a more secure future.”

I checked it out and “The Balance” has some great articles and extensive resources for personal finance.  One of the  places I go when I first visit a website like “The Balance” is the “about us” section and the media kit — the media kit is where publishers share their demographics for prospective advertisers.  According to their media kit, this is who is coming:

  • 60% of visitors are female
  • the median age of visitors is 36
  • the median income $102,000
  • the average number of unique monthly visitors is 7.2 million

Not bad for a relatively new launch.

Here is a sampling of some of their recent articles that I found of particular interest:

How Do I Actually Make Money From Buying Stock?

10 Best Ways Retirees Could Live Well on Less

How Much Should You Keep in Checking and Savings?


Take some time to check out “The Balance” to see if what they have to offer will meet your particular needs and objectives.